Paid search advertising is a powerful digital marketing strategy and also known as Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising, that enables businesses to reach their target audience at the exact moment they're searching for specific products or services. By bidding on relevant keywords, advertisers can display their ads on search engine results pages, driving traffic, generating leads, and increasing conversions. Paid search platforms, such as Google Ads, use an auction system to determine ad placement, taking into account factors like bid amount, ad relevance, and landing page quality

By leveraging paid search, businesses can increase their online visibility, drive more conversions, and ultimately boost revenue, making it an essential component of many digital marketing strategies. With its ability to target users based on their search queries, paid search advertising offers a unique opportunity for businesses to connect with potential customers who are actively searching for what they offer.